The changing room before a big fight is the quietest place in the building. Hands being wrapped. Breathing slowing down. Every person in that room locked onto one job. I was in that room as part of Daniel Dubois's team, and the standards I saw there are the same standards I bring to every single client at Zero Tolerance Fight Factory. Whether it's your first session or your hundredth, there is no watered down version. There is only one standard, and it comes from the very top of the sport.
Who you're training with
I'm Rich, founder and head coach of Zero Tolerance Fight Factory. I hold professional coaching credentials with the British Boxing Board of Control, along with England Boxing Level 1 and Level 2 qualifications. I've been a personal trainer for 26 years, I competed as an amateur boxer myself, and today I work as part of two times world champion Daniel Dubois's team
That means the methods, discipline and attention to detail used around elite professional fighters aren't something I've read about. They're part of my working week. And they come with me into every session I coach.
Fitness boxing done properly
Plenty of people start boxing to get fit, lose weight or burn off stress. That's a brilliant reason to begin. Boxing builds cardiovascular fitness, core strength, coordination and mental sharpness like almost nothing else
The difference with me is that fitness boxing is never just flailing at pads. You learn real technique from the start, because good technique is safer, more effective and far more satisfying. Many of my clients came purely for fitness and stayed for years because they fell in love with the craft
From complete beginner to confident novice
If you've never thrown a punch in your life, you're exactly who private coaching is built for. There's no crowded class to keep up with and nobody to impress. Every session is one to one and by appointment only, shaped around your body, your goals and your pace.
As a novice you'll build proper foundations: stance, guard, footwork, the core punches and how to link them together. You'll learn defence, movement and how to stay calm under pressure. Confidence grows fast when you know your technique is right, and that confidence follows you well beyond the gym.
Ready to start? Book your first session at ztfightfactory.com
Stepping into amateur and grassroots boxing
Some clients reach a point where they want to test themselves. Amateur boxing in this country runs through England Boxing, and grassroots competition is where every great fighter starts. With my England Boxing qualifications and years on both sides of the ropes, I can prepare you for that step, sharpen your skills to competition level and guide you through what the amateur pathway really involves.
That covers the physical, the technical and the mental. Nerves and adrenaline are a normal part of competing. Learning to control them is a skill, and I coach it just as carefully as your combinations.
The road to the professional game
For the few with the talent and drive to go all the way, the professional game is the destination. Turning pro means meeting the standards of the British Boxing Board of Control, and holding professional coaching credentials means I understand exactly what that world demands. Being inside a professional heavyweight camp gives me a first hand view of elite preparation, from conditioning and sparring to recovery and mindset.
No honest coach can promise you a world title. What I can promise is that the coaching you get is built on the same principles elite professionals rely on, whether you're chasing a belt or simply want to be the fittest version of yourself.
What clients say
Zero Tolerance Fight Factory holds a 5.0 rating on Google from clients across North London.
One coach, every level
The real value of training with me is continuity. You never need to switch coaches as you progress. The person teaching you your first jab knows exactly what the highest level looks like, so every session points you in the right direction. Fitness client, nervous beginner, ambitious amateur or aspiring pro, your journey is mapped out by someone who knows where it ends.
I coach across North London in Camden, Hampstead Heath, Primrose Hill and North Finchley, with sessions arranged around your schedule.
Train to an elite standard from day one
Wherever you're starting from, the next step is the same. Book your first session and experience coaching built at the very top of the sport.
Visit ztfightfactory.com to book now.
